Craftsmen of the Moche Countryside Receive Consultation in Product Design

The objective of the consultation was to improve the reception of products in the craft market, through enhanced styling and refinement of the products.

The artisans of the Moche countryside, participants in the " Employment Generation and Improvement of Incomes through Strengthening of the Moche Pyramids Tourist Product" Project, and through the component " Consolidation of Artisanal Positioning of the Moche Countryside," received a product design consultation between the months of October 2010 and January 2011. The aim of this work was to improve the design and finishes of the current production of Moche handicrafts, seeking to increase their acceptance in the artisan market and improving their placement.

This consultation, by the designer and consultant Michael Chavez Pérez of Lima, sought to strengthen the craft offerings of the Moche countryside, maintaining its cultural design and identity, but developing the visual qualities necessary to facilitate their entry into the market. The “styling,” a design concept aimed at improving the appearance of the products to make them more attractive to the target market, intends to build upon the capacities and potential of the artisans, adding a specialized commercial vision.

The development of this activity correlates with the overall objective of the artisanal component of the Pyramid of the Moon Project, which is to consolidate the positioning that has been achieved to date of Moche artisans, via technical assistance for the development of productive skills and craft business management, seeking to enter foreign markets.

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This website has been produced thanks to financing from:
Fondoempleo - Pyramids of the Sun and the Moon Archaeological Project - National University of Trujillo - Pyramids of the Moche Valley Board
Translation: Elizabeth Pratt
huacasdemoche@huacasdemoche.pe
Jr. San Martín 380, Trujillo Perú. Telefax (51-44) 221269
March 2011